If you are seeking a seasoned communications and change management professional to support your organization through transition, craft communications strategy, coach your team or optimize your tech stack, let's talk.
Hi, I'm Claire Caldwell. The founder and talent behind Caldwell Collaborative. I've spent the last 11 years leading winning communications campaigns, managing teams and navigating organizations through big change.
I've worked in a wide range of sectors from non-profit to corporate, governmentto labor, philanthropy to spirituality and faith-based organizations.
Caldwell Collaborative empowers groups and institutions to navigate internal change and better effect real-world change — and in so doing, co-create the world of our dreams.
Services
Organizational Development
Creating and facilitating forums and protocols to build consensus.
Smart organizational development strategy plans for known contingencies and engineers for flexibility to better meet unknown challenges. Whether your company or organization is preparing for or experiencing change in culture, team composition, strategic vision, sales or otherwise, I can facilitate the planning meetings you need to find alignment and identify the communications protocols and forums for building consensus.
Brand Strategy
Identifying SMARTIE goals and defining strategies to reach them.
Whether producing a new visual identity or website, crafting a 1, 3, or 5-year strategic business plan, or auditing your current communications operations for data-backed insights and optimizations, I can help you get clear on your goals, produce ready-to-operationalize roadmaps and reports and build buy-in around your next right step.
Product Marketing
Getting your product in front of the people who want it.
If you’re building an app, creating an online store, developing course curriculum or seeking to make a living selling art, you’re going to need a marketing strategy to get your product in front of the people who want it. I can help stand up e-commerce integrations, plugins and automations to create smart user flows that ensure a seamless user experience. And develop a content strategy tailored to your voice and brand that drives customers to the point of purchase.
Progressive Online Organizing
Digital-first content and distribution strategy that directly engages your audience.
Mobilizing grassroots supporters to help pass legislation? Turning out voters to the ballot box? Organizing workers to form a union? I can help you figure out your customized tech stack needs for distributing calls to action; draft and deploy a paid advertising plan; and conceptualize and execute a digital-first content strategy that meets your audience where they are online, stops the scroll and leverages field and political insights to deliver timely actions.
Digital Storytelling
Bringing your stories to life on page and on screen.
Written profiles, produced narrative videos, DIY “day-in-the-life” reels, straight-to-camera selfie testimonials, photojournalism shoots – I’ve concepted, scripted, scouted, directed, conducted interviews, written and produced stories for online audiences for 8+ years. I’ve worked with photographers, film crews, animators and video editors. If you have a story to tell, I can help you bring it life on page and screen.
